Startup CFO sharing Risk and Success with you

Enhance the Value of your Startup and Spin-off with a data-driven and measurable Approach

Startupmetrics works as your interim CFO and sparring partner, in which we provide the frameworks, concepts, and analytical tools that support your startup and spin-off to make data-driven business decisions. Through our expertise in investment analysis, we can quickly identify the key value drivers of your business and support you in optimizing them. 

As your additional team member we can increase the value of your business by

  1. Refining your strategy and selecting attractive markets
  2. Measuring and optimizing operational processes
  3. Enhancing cash flow and reducing business risk
  4. Assembling the right team for execution
Make the right decisions in the four main areas of strategy, people, execution and cash to increase the value of your company and your chances of success. We offer Swiss startups and spin-offs pitch deck and market assessments, financial modeling, business monitoring & reporting, startup valuation & due diligence, and fundraising & grants. Together with the CEO and the founders, we mitigate weaknesses to enhance your appeal towards investors and clients. With our services, we are committed to charge you only in proportion to our mutual success. We provide services to startups, spin-offs and businesses based in Switzerland.

Identify and enhance the Value Drivers of your Startup

We assess and improve the value drivers of your startup and business in a structured, goal-oriented and measurable way. Our past experience in investment analysis enables us to promptly identify the strengths and weaknesses of your venture as well as relevant market trends. As your sparring partner and additional team member we apply tools, frameworks and concepts which enable you to grow faster and more profitable than your competitors.

How we do it

Estimate the Fair Value of your Startup and Spin-off

1) Discounted Cash Flow

  • Takes your business plan, past performance and financial projections as a basis
  • Reflects performance and expense-ratios of similar companies      
  • Allows sensitivity and scenario analysis

-> Discounted cash flow valuation

2) Market Approach

  • Reflects prices paid by investors in similar transactions
  • Allows valuation of pre-revenue startups
  • Enables relative valuations for startups generating revenue and/or profit

-> Market valuation

3) Due Diligence

  • A thorough assessment of strengths, weaknesses, opportunities and threats of
     - Team
     - product
     - market
     - business model
     - financials
     - IP and legal rights

->Verification of asked pre-money valuation considering inherent risks

Track and measurably improve the Performance of your Startup

1) Requirements

  • Define or refine top-level strategy and vision
  • Set scope and strategic objectives
  • Determine project and reporting resources

-> Project plan

2) Analysis

  • Define SMART KPIs for each objective
  • Specify required data and sources
  • Draft internal processes

-> Draft of KPI-system and its processes

3) Build

  • Access internal and external data sources
  • Develop reporting processes
  • Create reporting templates

-> Ready to install KPI-system

4) Implement

  • Install and optimize processes for data collection and report creation
  • Establish reporting routines

-> Standardized KPI-system and reporting processes


  5) Monitoring & Reporting

  • Track and manage performance
  • Compare with benchmarks and your objectives
  • Review and adjust goals
  • Celebrate and reward achievements

-> Make informed decisions and grow faster

Increase the Chances that you get Funded at a Fair Valuation

1) Assessment

  • Analyze industry & market
  • Assess selected strategy & business model
  • Evaluate product & service
  • Measure & benchmark operations
  • Analyze financials
  • Assess team
  • Check legal status

2) Enhancement

  • Refine strategy & business model
  • Adapt product & service roadmap
  • Optimize operations

  • Improve financial tools and forecast
  • Assist team building
  • Improve legal situation

3) Preparation

  • Draft and define investor profile
  • Create long-list of potential investors
  • Update and enhance investor documentation
  • Prepare tools to manage information flow

4) Fundraising

  • Contact investors
  • Manage information flow
  • Pitch
  • Provide company updates
  • Defend business plan & valuation
  • Create competition among investors
  • Agree on terms with a lead investor
  • Pass due diligence


           5) Closing

  • Finalize legal documents
  • Sign legally binding documents
  • Ensure exchange of funds and shares

Startupmetrics works for several emerging Swiss Startups, Spin-Offs & Businesses

Startupmetrics is currently supporting Swiss startups, spin-offs and businesses in the area of,

A. MedTech
C. Digital Health
C. Industrials
D. Sports

  • We help these companies to refine their strategy and market positioning, improve product-market fit, implement an intelligent and semi-automatized KPI system, set clear and achievable goals, identify investor profiles and match these startups with suitable investors.
  • We support various startups & teams with pitch deck assessments and content creation related to our offered services.
  • We conduct startup valuation & due diligence for venture funds such as 21Celsius Ventures.
  • We perform startup and spin-off valuations, e.g. of a leading Swiss telemedicine startup.
  • We build financial models for several startups and spin-offs.
  • We  create several reporting and documentations for investors and board meetings.
  • We are at the full disposal of Swiss startups, spin-offs & businesses with all our heart, all our sweat and all our knowledge.

See what our Clients say about us


Youssef Aliouane

Pascal took the time for us and gave us valuable feedback on our pitch and startup. I definitely recommend him!

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Gert Van Avondt

After attending one of his webinars about how to convince investors, I had the chance to speak one-on-one with Pascal where he proved to be good listener and provided some practical advice and tips. His feedback on the investor pitch deck was quick yet detailed and to the point. I can warmly recommend his services.

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Vincent Martinez

Pascal is dedicated, experienced and trustworthy! I highly recommend to work with him.

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Alexander M

Excellent service and professionalism. Strongly recommend.

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